It's your turn
You tell what you actually did. It's more interesting than you think, and you've never told it to anyone.
One evening a month · Puglia · Emilia
Be a leader,
not a boss._
It's lonely at the top. And no one has ever asked you to tell what you actually did. One evening a month, each time at the premises of a local entrepreneur. Three speak. Sooner or later, you.
40
Participants
3
Unique keynotes
1
List of commitments
0
Guru fluff
An event for finding the extraordinary in the ordinary of doing business in Italy_
You get in on your story, on your attitude. Not on your revenue.
Sixteen minutes, zero slides
Three voices in turn, after four weeks with a voice coach. Not to speak better: to drop the pose.
The speaker asks the questions
They don't just answer: they ask the room. And the room turns into an agora, alive with the most disparate ideas.
The Keynotes stay. The rest doesn't
The three Keynotes go on YouTube, shot to professional standard. The rest of the evening lives there, once.
Inside real companies. Not in a hotel lobby.
Every edition is held at the premises of a local entrepreneur.
A proven formula._
Three moments. Everything turns around a Theme, announced in advance — and every edition starts again from the last one.
opening
Aperitivo, and the check on last time
You arrive, you drink, you talk without small talk. Then it opens: the Theme of the evening, the rules of the ritual, and the check on the previous edition — three or four Voices tell what they actually did with their Next Steps. It's the thread that makes B2CEO a ritual that returns, not a series of isolated events.
- Free aperitivo on arrival
- The Theme of the evening
- Check on last time's Next Steps
the core
The three keynotes of the evening
Three voices take the stage in turn. Sixteen minutes each, no slides, after four weeks of work on the voice. After each one, the same sequence: the Resonance, where the Speaker asks the room the questions, and the Verbalisation, where everyone writes their own verbs.
- Keynote · 16 minutes, recorded
- Resonance · the Speaker asks the room
- Verbalisation · everyone writes their own Next Steps
- And it starts again. Three times.
closing
Off-script and goodbyes
Two or three unprepared voices come up from the room, six minutes each: not recorded. Then the room distils the month's General Next Steps together. You leave with the Founder's Letter in hand — and with a date: the next edition.
- Off-script · 2-3 voices from the room, 6 minutes
- General Next Steps · the collective synthesis
- The Founder's Letter, handed over
Three hours, one evening a month, always at someone else's company. It's the one evening when, in that room, nobody has to play the boss.
You leave with verbs._
Not with notes. Not with a bag of swag. With two or three things to do, in your own handwriting.
After every Keynote, the room writes. Not summaries: verbs. There's one rule — the verb comes first, always.
“Reflect on delegation” isn't a Next Step. “Tell Elena the project isn't happening, by Friday” is. The first is a thought. The second, on Monday morning, you either did or you didn't.
At the close, the room distils four to six shared boxes together: the General Next Steps. Those arrive laid out, by email, two days later. Yours stay yours — on the sheet that goes home with you.
And next time opens right there. Three or four Voices tell what they actually did. It's the only accounting there is, and nobody asks it of you: you ask it of yourself.
example · one sheet, at the end of the evening
Theme — “The first time I lied knowing I was lying”
My Next Steps
Handwritten. No one reads them, no one collects them.
- Tell Elena the project isn't happening. By Friday.
- Stop rewriting my people's slides before meetings.
- Call back the supplier I dismissed in three lines.
The room's Next Steps
Laid out. By email, two days later.
- Ask one more time, before deciding.
- Say the real no, instead of “let's talk about it”.
- Bring an unresolved thing to the next table.
Four things it isn't._
What it is NOT matters almost more than what it is.
×
01
It isn't a conference
No celebrities, no panels, no agenda written by a communications department. The stage isn't for whoever made a hundred million: it's for you.
×
02
It isn't a keynote tour
The Speaker doesn't teach. They practise their own true story in front of peers — and then they ask the questions, to the room.
×
03
It isn't a revenue-measuring contest
There's no revenue threshold to clear, and no hierarchy of company size in the room. A founder at two million counts as much as a CEO at two hundred. The selection is on attitude: are you willing to drop the pose and listen the way you'd want to be listened to? And in here, no one sells you anything. Ever.
×
04
It isn't (only) a show
The three Keynotes go on YouTube. Everything else stays in that room, that evening. Not recorded, not clipped, not quoted outside.
Who's in that room._
Four ways of being at the top. One thing holds them together.
profilo 01
Founders and entrepreneurs
You built the company, and you carry it on Sundays too. No one has ever asked you how it actually went: they ask you what you turn over.
profilo 02
CEOs and managing directors
You run a company you didn't found. You answer to a board and to a team, and you can't be fragile with either. It's a double loneliness, and it has no room to go to.
profilo 03
C-Level
You make the real decisions, but an agency writes your public voice. The company asks you to be a thought leader while taking away any chance to say something of your own.
profilo 04
Directors and senior leadership
You don't have the C in your title and you lead hundreds of people. Here you count as much as anyone: the only hierarchy that matters is who listens better.
the barrier
It isn't revenue. It's the selection.
No threshold to clear, no accounts to show, no minimum size. One thing gets looked at: are you willing to drop the pose and listen the way you'd want to be listened to?
You don't buy a ticket._
You get in by invitation and by selection: a member brings you, or the company that hosts. The barrier isn't the price.
Forty seats. Not one more: Resonance doesn't work with two hundred people in the room.
01
Free
by invitation
The first time
A member brings you, or the entrepreneur hosting. A room can't be explained: it has to be lived. Come once, then decide. The aperitivo is on you, at cost.
02
€500
a year
Being of the room · Voice
Every evening of the year, the right to bring a guest, eligibility for the stage. Forty euros a month: the price isn't the filter here. The selection is.
03
€1,200
one-off
Taking the stage · Speaker Path
Four weeks on the voice with Davide Scalera, sixteen minutes on stage, and your Keynote shot to professional standard — yours forever. Three slots per edition: you're chosen first. No sum moves that.
Say who you are._
Davide answers. And it might be a no.
Recurring questions._
01 How often is it held, and where?
One evening a month, per territory. B2CEO is currently active in Puglia and Emilia, and each edition is held at a different company in the same territory. It isn't a one-off event: it's a ritual that returns, and every evening picks up from the last.
02 Do I have to speak?
No. Most of the room never takes the stage. In the Resonance you answer if you feel like it: you can stay silent all evening and still take your verbs home.
03 What does it cost?
The first time, nothing: you come in by invitation and pay only the aperitivo, at cost. Then €500 a year. The Speaker Path — voice, stage, video — costs €1,200.
04 On what basis are people selected?
On attitude, not on revenue or job title. What's needed is a willingness to drop the pose. And yes: it might be a no.
05 Are there journalists in the room?
No. No journalists, no cameras beyond the one filming the three Keynotes. In the room: entrepreneurs and senior leaders, chosen one by one, and the company hosting.
06 Is what's said confidential?
Outside the three Keynotes, nothing leaves. No recording, no clipping, no quoting anyone outside the room. It's a condition of the ritual, and it holds for everyone.
07 The Keynotes are recorded. Who sees them?
Anyone: they go on public YouTube, shot to professional standard. For whoever goes up, they're an asset that stays. A release is signed beforehand.
08 Where is it held?
At the premises of a local entrepreneur, different every time. Never a hotel, never an auditorium. Today: Puglia and Emilia — the next ones are opened by whoever brings a curator.
Davide Scalera._
Davide
Scalera
Scalera
Creator and national curator of B2CEO. Founder of Update Labs.
MISE-certified Innovation Manager, Fractional CMO, advanced training in Voice Training and Acting: the four weeks on the voice he runs himself — he doesn't outsource them. Also national curator of TRUE STORY, a live storytelling format.
innovation manager mise fractional cmo voice training acting
Not the first ritual he's taken on the road
TRUE STORY — sibling format, same curator — has already run ten evenings. Milan active since February 2026; in Parma, the first night, a full room. Different format, different audience. But if the question is whether the rooms fill: they do.
B2CEO_
Be a leader, not a boss.